What did Peter Behrens design for AEG?
By Marcus Reynolds
What did Peter Behrens design for AEG?
In his work in Darmstadt and Düsseldorf, Behrens had advocated for a functionally-guided approach to industrial design. The new lamps were so successful that AEG promptly invited him to design the AEG trademark, as well as its kettles, coffee pots, fans, clocks, a dentist’s drill, and even factory buildings.
When did Peter Behrens create this poster for the AEG electric lamp?
1907
GERMANY: AEG electric lamp poster, Peter Behrens, 1907.
Did Le Corbusier work for Peter Behrens?
Several of the leading names of European modernism worked for him when they were starting out in the 1910s, including Ludwig Mies van der Rohe, Le Corbusier and Walter Gropius.
What did the AEG Turbine Factory do?
Origin. Since 1892, the site was occupied by the Union-Elektricitäts-Gesellschaft (UEG), which was an electrical company founded by August Thyssen and the Thomson Houston Electric Company. The company’s goal was to enter the booming electrical industry, and this site was dedicated to the production of electric trams.
What did Peter Behrens do?
Peter Behrens, (born April 14, 1868, Hamburg—died Feb. 27, 1940, Berlin), architect noted for his influential role in the development of modern architecture in Germany. In addition, he was a pioneer in the field of industrial design. There, Behrens built his own house (1901) with all its furnishings.
How did Behrens work to shape the identity of AEG?
Behrens created the first idea of an integrated corporate identity for AEG, designing everything from products to buildings to advertising pamphlets to logos. These steam engines were added to the product list of AEG, and AEG Turbine Hall was built within a year.
Who said a house is a machine for living?
Le Corbusier
“A house”, Le Corbusier intoned from its pages, “is a machine for living in.” But despite his love of the machine aesthetic, Le Corbusier was determined that his architecture would reintroduce nature into people’s lives.
What is Peter Behrens style?
One of Germany’s greatest architects during the first decade of the 20th century, Peter Behrens was a pioneer of corporate design as well as modernist architecture (buildings characterized by functionalist style and new materials).
What is the AEG company famous for?
Allgemeine Elektricitäts-Gesellschaft AG (AEG; German for ‘General electricity company’) was a German producer of electrical equipment founded in Berlin as the Deutsche Edison-Gesellschaft für angewandte Elektricität in 1883 by Emil Rathenau. After World War II, its headquarters moved to Frankfurt am Main.
Why is Peter Behrens considered the first industrial designer?
He is viewed as the founder of modern objective industrial architecture and modern industrial design, as he designed the entire corporate branding for AEG (being responsible for the appearance, as well for the product design of the concern), and went on to design the AEG Turbine Factory.
What does Le Corbusier mean by the idea that the house is a machine for living in?
The phrase, “A house is a machine for living in,” rose to fame in the 1927 manifesto Vers Une Architecture (Towards An Architecture) by Le Corbusier. By this definition, a house is an efficient tool to help provide for the necessities of life and no more. Decoration and extra frills are not necessary.
Was Peter Behrens an employee of AEG?
In 1907, AEG (Allgemeine Elektrizitäts-Gesellschaft) retained Behrens as artistic consultant. He designed the entire corporate identity (logotype, product design, publicity, etc.) and for that he is considered the first industrial designer in history. Peter Behrens was never an employee for AEG, but worked in the capacity of artistic consultant.
Who designed the AEG Turbine Factory?
Peter Behrens German Modernist Architect, Designed AEG Turbine Factory. MAIN A-Z INDEX- A-Z of ARCHITECTURE AEG Turbine Factory (1908-9) Berlin, Germany. Peter Behrens (1868-1940) Contents • Behrens’s Architecture • Biography • Behrens’s Work for AEG • Other Industrial Designs • Legacy • Famous 19th Century European Architects
What is the industrial building at AEG Berlin?
The industrial building has a modular and rectangular ground plan and the Behrens’ subsequent industrial buildings are predicated on it and became a milestone within this type of construction. The building was placed in the South extreme of the existing AEG’s complex, between Huttenstraße and Berlichingenstraße streets.
Why did Peter Behrens design the Berlin Project?
In designing highly functional factory buildings for AEG in Berlin, Peter Behrens chose not to emphasize pure functionalism. Rather, he sought to contextualize his modern constructions within the ever-evolving political and social milieu of early-twentieth-century Europe.
